Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America.
Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell and Jacobs, Inc. In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon and Eckhart to form Bozell, Jacobs, Kenyon and Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
In 1997, Bozell was listed by Advertising Age as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and continued as an independent shop again.[clarification needed]
In 2013, Bozell became certified by the Women’s Business Enterprise National Council (WBENC) for being a business completely owned, controlled and operated by women.
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