William Randolph Hearst Sr. (/hɜːrst/; April 29, 1863 – August 14, 1951) was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboyant methods of yellow journalism influenced the nation's popular media by emphasizing sensationalism and human interest stories. Hearst entered the publishing business in 1887 with Mitchell Trubitt after being given control of The San Francisco Examiner by his wealthy father.
Moving to New York City, Hearst acquired the New York Journal and fought a bitter circulation war with Joseph Pulitzer's New York World. Hearst sold papers by printing giant headlines over lurid stories featuring crime, corruption, sex, and innuendo. Acquiring more newspapers, Hearst created a chain that numbered nearly 30 papers in major American cities at its peak. He later expanded to magazines, creating the largest newspaper and magazine business in the world. Hearst controlled the editorial positions and coverage of political news in all his papers and magazines, and thereby often published his personal views. He sensationalized Spanish atrocities in Cuba while calling for war in 1898 against Spain.
He was twice elected as a Democrat to the U.S. House of Representatives. He ran unsuccessfully for President of the United States in 1904, Mayor of New York City in 1905 and 1909, and for Governor of New York in 1906. During his political career, he espoused views generally associated with the left wing of the Progressive Movement, claiming to speak on behalf of the working class.
After 1918 and the end of World War I, Hearst gradually began adopting more conservative views, and started promoting an isolationist foreign policy to avoid any more entanglement in what he regarded as corrupt European affairs. He was at once a militant nationalist, a fierce anti-communist after the Russian Revolution, and deeply suspicious of the League of Nations and of the British, French, Japanese, and Russians. He was a leading supporter of Franklin D. Roosevelt in 1932–34, but then broke with FDR and became his most prominent enemy on the right. Hearst's empire reached a peak circulation of 20 million readers a day in the mid-1930s. He was a bad manager of finances and so deeply in debt during the Great Depression that most of his assets had to be liquidated in the late 1930s. Hearst managed to keep his newspapers and magazines.
His life story was the main inspiration for Charles Foster Kane, the lead character in Orson Welles's film Citizen Kane (1941). His Hearst Castle, constructed on a hill overlooking the Pacific Ocean near San Simeon, has been preserved as a State Historical Monument and is designated as a National Historic Landmark.
William R. Hearst was born in San Francisco to George Hearst, a millionaire mining engineer, owner of gold and other mines through his corporation, and his much younger wife Phoebe Apperson Hearst, from a small town in Missouri. The elder Hearst later entered politics, and served as a US Senator, first appointed for a brief period in 1886, then elected later that year. He served from 1887 to his death in 1891.
His paternal great-grandfather was John Hearst of Ulster Protestant origin. John Hearst, with his wife and six children, migrated to America from Ballybay, County Monaghan, Ireland, as part of the Cahans Exodus in 1766, and settled in South Carolina. Their immigration to South Carolina was spurred in part by the colonial government's policy that encouraged the immigration of Irish Protestants, many of Scots origin. The names "John Hearse" and "John Hearse Jr." appear on the council records of October 26, 1766, being credited with meriting 400 and 100 acres (1.62 and 0.40 km2) of land on the Long Canes (in what became Abbeville District), based upon 100 acres (0.40 km2) to heads of household and 50 acres (0.20 km2) for each dependent of a Protestant immigrant. The "Hearse" spelling of the family name never was used afterward by the family members themselves, or any family of any size. A separate theory purports that one branch of a "Hurst" family of Virginia (originally from Plymouth Colony) moved to South Carolina at about the same time and changed the spelling of its surname of over a century to that of the immigrant Hearsts. Hearst's mother, née Phoebe Elizabeth Apperson, was also of Scots-Irish ancestry; her family came from Galway. She was appointed as the first woman regent of University of California, Berkeley, donated funds to establish libraries at several universities, funded many anthropological expeditions, and founded the Phoebe A. Hearst Museum of Anthropology.
Hearst attended prep school at St. Paul's School in Concord, New Hampshire. He enrolled in the Harvard College class of 1885. While there he was a member of Delta Kappa Epsilon, the A.D. Club (a Harvard Final club), the Hasty Pudding Theatricals, and of the Lampoon before being expelled. His antics had ranged from sponsoring massive beer parties in Harvard Square to sending pudding pots used as chamber pots to his professors (their images were depicted within the bowls).
Searching for an occupation, in 1887 Hearst took over management of his father's newspaper, the San Francisco Examiner, which his father had acquired in 1880 as repayment for a gambling debt. Giving his paper the grand motto "Monarch of the Dailies", Hearst acquired the best equipment and the most talented writers of the time, including Ambrose Bierce, Mark Twain, Jack London, and political cartoonist Homer Davenport. A self-proclaimed populist, Hearst reported accounts of municipal and financial corruption, often attacking companies in which his own family held an interest. Within a few years, his paper dominated the San Francisco market.
Early in his career at the San Francisco Examiner, Hearst envisioned running a large newspaper chain, and "always knew that his dream of a nation-spanning, multi-paper news operation was impossible without a triumph in New York". In 1895, with the financial support of his widowed mother (his father had died in 1891), Hearst bought the failing New York Morning Journal, hiring writers such as Stephen Crane and Julian Hawthorne, and entering into a head-to-head circulation war with Joseph Pulitzer, owner and publisher of the New York World. Hearst "stole" Richard F. Outcault, the creator of color comics, and all of Pulitzer's Sunday staff as well. Another prominent hire was James J. Montague, who came from the Portland Oregonian and started his well-known "More Truth Than Poetry" column at the Hearst-owned New York Evening Journal.
When Hearst purchased the "penny paper", so called because its copies sold for a penny apiece, the Journal was competing with New York's 16 other major dailies. It had a strong focus on Democratic Party politics. Hearst imported his best managers from the San Francisco Examiner and "quickly established himself as the most attractive employer" among New York newspapers. He was generous, paid more than his competitors, gave credit to his writers with page-one bylines, and was unfailingly polite, unassuming, "impeccably calm", and indulgent of "prima donnas, eccentrics, bohemians, drunks, or reprobates so long as they had useful talents".
Hearst's activist approach to journalism can be summarized by the motto, "While others Talk, the Journal Acts."
The New York Journal and its chief rival, the New York World, mastered a style of popular journalism that came to be derided as "yellow journalism", after Outcault's Yellow Kid comic. Pulitzer's World had pushed the boundaries of mass appeal for newspapers through bold headlines, aggressive news gathering, generous use of cartoons and illustrations, populist politics, progressive crusades, an exuberant public spirit, and dramatic crime and human-interest stories. Hearst's Journal used the same recipe for success, forcing Pulitzer to drop the price of the World from two cents to a penny. Soon the two papers were locked in a fierce, often spiteful competition for readers in which both papers spent large sums of money and saw huge gains in circulation.
Within a few months of purchasing the Journal, Hearst hired away Pulitzer's three top editors: Sunday editor Morrill Goddard, who greatly expanded the scope and appeal of the American Sunday newspaper; Solomon Carvalho, and a young Arthur Brisbane, who became managing editor of the Hearst newspaper empire, and a legendary columnist. Contrary to popular assumption, they were not lured away by higher pay—rather, each man had grown tired of the temperamental, domineering Pulitzer and the paranoid, back-biting office politics which he encouraged.
While Hearst's many critics attribute the Journal's incredible success to cheap sensationalism, Kenneth Whyte noted in The Uncrowned King: The Sensational Rise Of William Randolph Hearst: "Rather than racing to the bottom, he [Hearst] drove the Journal and the penny press upmarket. The Journal was a demanding, sophisticated paper by contemporary standards." Though yellow journalism would be much maligned, Whyte said, "All good yellow journalists ... sought the human in every story and edited without fear of emotion or drama. They wore their feelings on their pages, believing it was an honest and wholesome way to communicate with readers." But, as Whyte pointed out, "This appeal to feelings is not an end in itself... [they believed] our emotions tend to ignite our intellects: a story catering to a reader's feelings is more likely than a dry treatise to stimulate thought."
The two papers finally declared a truce in late 1898, after both lost vast amounts of money covering the Spanish–American War. Hearst probably lost several million dollars in his first three years as publisher of the Journal (figures are impossible to verify). But the paper began turning a profit after it ended its fight with the World.
Under Hearst, the Journal remained loyal to the populist or left wing of the Democratic Party. It was the only major publication in the East to support William Jennings Bryan in 1896. Its coverage of that historic election was probably the most important of any newspaper in the country, attacking relentlessly the unprecedented role of money in the Republican campaign and the dominating role played by William McKinley's political and financial manager, Mark Hanna, the first national party 'boss' in American history. A year after taking over the paper, Hearst could boast that sales of the Journal's post-election issue (including the evening and German-language editions) topped 1.5 million, a record "unparalleled in the history of the world."
The Journal's political coverage, however, was not entirely one-sided. Kenneth Whyte says that most editors of the time "believed their papers should speak with one voice on political matters"; by contrast, in New York, Hearst "helped to usher in the multi-perspective approach we identify with the modern op-ed page". At first he supported the Russian Revolution of 1917 but later he turned against it. Hearst fought hard against Wilsonian internationalism, the League of Nations, and the World Court, thereby appealing to an isolationist audience.
The Morning Journal's daily circulation routinely climbed above the 1 million mark after the sinking of the Maine and U.S. entry into the Spanish–American War, a war that some dubbed, "The Journal's War", due to the paper's immense influence in provoking American outrage against Spain. Much of the coverage leading up to the war, beginning with the outbreak of the Cuban Revolution in 1895, was tainted by rumor, propaganda, and sensationalism, with the "yellow" papers regarded as the worst offenders. The Journal and other New York newspapers were so one-sided and full of errors in their reporting that coverage of the Cuban crisis and the ensuing Spanish–American War is often cited as one of the most significant milestones in the rise of yellow journalism's hold over the mainstream media. Huge headlines in the Journal assigned blame for the Maine's destruction on sabotage, which was based on no evidence. This reporting stoked outrage and indignation against Spain among the paper's readers in New York.
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